|
Printer Friendly PDF Format
Subscribe to FFF Email Update
Subscribe to Freedom Daily
DONATE TO FFF
No Immigration Trouble at the Check-Out Counter
by
Scott McPherson,
September 22, 2006
To hear anti-immigrant types and their spokesmen tell it,
any intelligent American only needs to look around to see
all the trouble that immigrants cause us.
A heterogeneous society just wont work, they say.
Too many problems with language differences and clashing
cultures.
And then theres the burden on the school system;
students from non-English-speaking countries have to be
accommodated, often at great expense.
Along with bilingual education, some people even want
bilingual ballots. Whats next, the anti-immigrant
asks, street signs in two languages?
Law and order is being undermined as well, you should
know. Illegal immigrants are breaking into to
our country!
But while demagogues and nativists exploit these alleged problems, a headline from the
September 3 New Hampshire
Union-Leader aptly demonstrates a major flaw in their
arguments. As the nation becomes diverse, it
reads, so do grocery stores.
As that headline suggests, private enterprise seems to be
handling the immigration problem just fine.
Walk down the aisle of Compare Foods in Raleigh, North
Carolina, the story says, and the shelves are lined
with mainstream products: neat rows of Del Monte canned
fruit, Sun-Maid raisins, StarKist tuna, and Capri Sun
juice pouches.
The next aisle over, however, is a different matter
altogether. There youll find a large stock of
Hispanic foods. Traditional grocery stores and
ethnic markets are adding new products, hoping to
increase sales by making their stores one-stop shopping
destinations, the story reports.
Compare Foods is run by Julian Hernandez. His clientele
has traditionally been Spanish-speaking, but he wants to
attract more English-speaking patrons, so hes
stocking mainstream products and employing
bilingual cashiers. Signs around the store are written in
both English and Spanish.
The same thing is happening in the nearby town of Cary.
At the Grand Asia Market, signs are written in Chinese
and English and the employees are also bilingual. Two
years ago they expanded to make room for more diversified
stock and added a bakery and a restaurant. We
didnt want to, said the stores owner,
Jenny Chen, but a competitor came into town.
According to the Food Marketing Institute, 90 percent of
grocery stores in the country offer some kind of ethnic
food items, reflecting the growing purchasing power of
Americas immigrants. Hispanics are expected to
spend around $992 billion a year by 2009; that same year,
Asian Americans will be spending about $528 billion a
year.
You have to find out what each group needs and then
get it, said Hernandez. Enough said.
Major food manufacturers are even getting into the act.
Kelloggs, Campbells, and Hormel are
experimenting with new products, advertising, and
labeling to attract ethnic shoppers.
Most important, no government edict was necessary to make
any of this happen. While social engineers on both the
political Left and Right fret over diversity, the
marketplace seems to be a step ahead of them. Hoping to
literally capitalize on peoples differences, many
private businesses are radically changing the way they do
business. Far from claiming anyone is breaking
in, these intelligent capitalists are looking for
ways to get more people into their stores.
This admittedly can require a measure of accommodation
that some store owners would rather not have to supply,
but unlike government, they respond to these challenges
with efficiency, diversification, and ingenuity, rather
than handwringing, bureaucracy, and demagoguery.
If a population made up of different kinds of people is
unworkable, someone forget to tell the nations
grocery stores. There, aisle by aisle, and in increasing
numbers, Americans seem to be handling different
cultures, languages, signs, and customs like grownups.
When the ballots cast are dollars, the melting pot seems
to bubble along just fine.
No doubt it could be argued that supermarkets and other
private businesses are radically different from
public-sector endeavors, like schools. These have the burden of
answering to elected boards, city councils, and state
legislatures not customers.
This is no doubt correct. But given the deplorable state
of public schools, and other government-run activities,
shouldnt that be just one more reason to free more
of societys undertakings from government command
and control?
Scott McPherson is a policy advisor at The Future of Freedom Foundation. Send him email.
|